設計研發

趨勢洞察力 X 設計創造力

Trend Insights X Design Creativity

我們結合創新的設計能量與過往的開發實績，透過洞察前瞻趨勢與產學研究的技術整合，構築並發展未來車輛用品的基礎。
配合全方位的車型策略，致力於車用用品的創新研發與設計，專注於內外裝用品的高質感呈現，讓CARMAX 成為車用用品的首選品牌。

By merging innovative design capabilities with past development successes, we have developed and established a solid groundwork for future automotive accessories, leveraging our understanding of emerging trends and the integration of technology from industry-academia research. In conjunction with a comprehensive vehicle model strategy, we are committed to innovative R&D and design of automotive accessories, emphasizing the premium display of both interior and exterior products, making CARMAX the preferred brand for automotive accessories.

水箱護罩飾條

霧燈外框飾罩

雙色運動油箱蓋

LED外門檻踏板

LED門把照明燈

水箱護罩飾條

霧燈外框飾罩

雙色運動油箱蓋

LED外門檻踏板

LED門把照明燈

前瞻研發與業界資源整合

Forward-Looking R&D and Integration of Industry Resources

CARMAX的前瞻商品研發，整合車用影音及CAN/LIN Bus電控技術厚實基底，同時扮演研發開發系統的角色；
透過顧客需求和體驗分析，並藉由靈活的彈性開發符合在地用戶需求的商品。

CARMAX's forward-looking product R&D integrates a solid foundation in in-vehicle entertainment and CAN/LIN Bus electronic control technologies, while also serving as an R&D development system. By analyzing user experiences and responding to customer requests, we create adaptable products tailored to the preferences of local consumers.

趨勢與需求分析

STEP 1 前瞻趨勢掌握

STEP 2 顧客使用情境分析

Trend and Requirement Analysis

STEP 1 Forward-looking trends insights

STEP 2 Customer usage analysis

研發資源整合

STEP 3 技術+成本+日程確認

STEP 4 市場定位及法規確認

R&D and Resource Integration

STEP 3 Technology + costs + schedule confirmation

STEP 4 Market positioning and regulatory confirmation

立案/開發

STEP 5 樣品製作與實車試裝

STEP 6 開案確認

Project Establishment/Development

STEP 5 Sample production and real vehicle trial assembly

STEP 6 Project confirmation

設計開發流程

Design and Development Process

從深入的需求分析、精確的提案溝通，到立案和優化，我們致力於提供車用產品之全方位的設計流程，
確保每一項目都能符合標準並滿足客戶需求，以實現卓越的創新與性能。

From in-depth demand analysis and effective proposal communication to project establishment and optimization, we are committed to providing a comprehensive design process for automotive products, guaranteeing that each step aligns with customer expectations and specifications while providing outstanding innovation and performance.

需求分析

STEP 1

顧客需求/造型趨勢掌握

STEP 2

造型分析/量感平衡

Requirement Analysis

STEP 1

Customer needs/style trend insights

STEP 2

Style analysis/quantity balance

提案溝通

STEP 3

手繪發想/手稿溝通

STEP 4

數位精描/方案選擇

Proposal Communication

STEP 3

Idea sketching/draft communication

STEP 4

Digital sketching/plan selection

立案優化

STEP 5

油土塑型/實體討論

STEP 6

立案建模/樣件試裝

Project Establishment/Optimization

STEP 5

Oil clay sculpting/face-to-face discussions

STEP 6

Project modeling/sample trial assembly

需求分析

STEP 1

顧客需求/造型趨勢掌握

STEP 2

造型分析/量感平衡

Requirement Analysis

STEP 1

Customer needs/style trend insights

STEP 2

Style analysis/quantity balance

提案溝通

STEP 3

手繪發想/手稿溝通

STEP 4

數位精描/方案選擇

Proposal Communication

STEP 3

Idea sketching/draft communication

STEP 4

Digital sketching/plan selection

立案優化

STEP 5

油土塑型/實體討論

STEP 6

立案建模/樣件試裝

Project Establishment/Optimization

STEP 5

Oil clay sculpting/face-to-face discussions

STEP 6

Project modeling/sample trial assembly